What You've Built Deserves to Be Found
Pine & Marsh is the marketing agency for Southeastern outdoor operators — outfitters, guides, lodges, plantations, and charter captains. We help legacy operations get found by modern buyers without losing what makes them legacy in the first place. Real work, on the ground, in the South.
WE ARE PINE & MARSH
Pine & Marsh is a marketing agency built specifically for the Southeastern outdoor industry. We founded it in 2026 to be the agency this part of the country has needed for a long time — a small, owner-operated shop with deep roots in Southern outdoor culture, real craft in creative production, and a serious command of the digital marketing disciplines that actually drive bookings, leads, and revenue for outfitters today.
Our co-founders, Jacob Mishalanie and Thomas Garner, are co-owners on every engagement. Jacob brings a career in large-scale production and on-property creative work. Thomas brings nearly a decade of Southeastern digital marketing. Both of us live in Southern outdoor culture — we are not visitors who study it from somewhere else.
What We Do
Pine & Marsh offers a focused set of services built for how outfitters, guides, lodges, and charter captains actually grow today — SEO and AI-search visibility, websites that convert, original photography and video on the property, content that ranks and gets cited, email and booking funnels, and Google Business Profile and local search. Every service is engineered to produce real outcomes — bookings, leads, phone calls, revenue.
Our Industries
We work across ten outdoor verticals in the Southeast — fly fishing, waterfowl, whitetail, turkey, upland & quail, dove, sporting clays, saltwater fishing, wild hog, and lodges & plantations. Each vertical has its own page with services, content, and answers tailored to how that operator actually sells.
Our Blog
Our blog is the engine. We publish each week on the marketing problems Southeastern outdoor operators actually face — habitat-driven SEO for fly fishing lodges, season-window paid media for waterfowl outfitters, captain storytelling for charter operators, and dozens more. If you operate in the Southeast outdoor space, this is where the playbook lives.
We work across 11 Southeastern states and the five sub-regions that define their outdoor character — Appalachian & Blue Ridge, Red Hills & Black Belt, Mississippi Delta & Flyway, Gulf Coast, and Atlantic Coast & Lowcountry. We turn down work outside the Southeast on purpose — because cultural fluency is the edge.
About Us
Pine & Marsh was founded by two people with complementary backgrounds. Jacob Mishalanie is an avid Southern deer hunter who also fishes, and he leads our creative and on-property production with a career rooted in large-scale outdoor production. Thomas Garner is a digital marketing expert with nearly a decade of Southeastern client work behind him, leading SEO, AI-search visibility, and digital strategy. Together, we travel to the property and tell the story the way a local would tell it.